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Law Schools Cutting Tuition: Will Iowa Start a Serious Trend?

December 16, 2013 • Comments

University of Iowa Law School announced it will cut tuition, beginning in Fall 2014, for in-state students and out of state students by 16.4 percent (this would make out-of-state tuition around $39,500). The reason? A heartwarming “to maximize graduates’ ability to follow their hearts and take jobs they love”…along with a desire to stay competitive and increase applicants in the face of the industry-wide drop in law school applications. Now, you may recall my discussion prompted by Henry Rigg’s article in 2011, when schools were raising tuition in the face of record demand, about applying theories of pricing strategy to law school tuition:

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